Masterpiece Music Promotions

In 2021, Masterpiece Music Promotions collaborated with Tenille Townes on a pivotal marketing campaign for her single "Girl Who Didn’t Care." This campaign aimed to amplify Townes' reach across North American and international markets, securing prominent media and radio exposure to build her brand and elevate the song’s impact.

 Press Strategy:

Masterpiece Music Promotions secured coverage in major press outlets to highlight Townes' artistic vision and the song's empowering message. Key features and interviews were published in renowned music and entertainment publications, including:

1. Rolling Stone – Helped broaden her reach with a feature on her storytelling prowess.

2. Billboard – Offered exposure to a wider music audience with an in-depth piece on the single.

3. Country Now – Provided a review that underscored the nostalgic, inspiring message of "Girl Who Didn’t Care."

4. American Songwriter – Offered insights into Townes' lyrical depth and songwriting process.

5. Taste of Country – Shared her personal reflections on the track, drawing in a dedicated country fan base.

6. CMT (Country Music Television) – Featured updates on the song’s release, helping connect her to country music enthusiasts.

7. Off The Record UK – Conducted a deep-dive interview, exploring Tenille's creative inspirations.

8. Sounds Like Nashville – Covered the song and its impact on fans, highlighting the narrative of childhood wonder.

9. Country Swag – Focused on the music video, underscoring the inspirational casting and storyline.

10. The Boot – Emphasized the artist’s motivation to keep a youthful perspective alive in her work.

Radio Strategy:

In addition to press placements, Masterpiece Music Promotions secured airplay on major country radio stations, making "Girl Who Didn’t Care" one of the most-added songs on Canadian country radio upon its release. Top stations that featured the song included:

1. Country 105 (CKRY-FM) - Calgary, Alberta

2. KX94.7 (CHKX-FM) - Hamilton, Ontario

3. Pure Country 89 (CJWF-FM) - Windsor, Ontario

4. Country 104 (CKDK-FM) - Woodstock, Ontario

5. JRFM 93.7 (CJJR-FM) - Vancouver, British Columbia

6. Pure Country 94 (CKKL-FM) - Ottawa, Ontario

7. CISN Country 103.9 (CISN-FM) - Edmonton, Alberta

8. Y108 (CJXY-FM) - Hamilton, Ontario

9. Pure Country 92.7 (CHBD-FM) - Regina, Saskatchewan

10. QX104 (CFQX-FM) - Winnipeg, Manitoba

Campaign Impact:

Through strategic placements and wide-reaching media coverage, Masterpiece Music Promotions succeeded in positioning "Girl Who Didn’t Care" as a significant release in Tenille Townes’ career. The song's compelling message and Tenille's unique voice resonated with both fans and new listeners, achieving record-breaking adds on Canadian radio and extensive online engagement. This campaign elevated her profile and further established her as a rising star in country music.